Privacy policy
Privacy Policy
Last updated: 18 August 2026
Relentless Standard (“we”, “us”, or “our”) operates this online store and website and provides the products, services, information and features available through it (the “Services”).
Our store is powered by Shopify, which enables us to provide the Services to you. We also use third-party service providers, including Gelato, to manufacture, fulfil and deliver our products.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, make a purchase, communicate with us or otherwise use our Services.
Personal Information We Collect
Depending on how you interact with our Services, we may collect or process:
- Your name, email address, telephone number, billing address and shipping address.
- Payment and transaction information.
- Information about products you view, add to your basket or purchase.
- Information you provide when contacting us about an order or customer service enquiry.
- Device and browser information, IP address and other technical identifiers.
- Information about how you use and interact with our website.
- Marketing preferences and information relating to your consent choices.
Payment information may be processed directly by Shopify and its payment providers. We do not necessarily receive or store complete payment-card details ourselves.
How We Collect Personal Information
We may collect personal information:
- Directly from you when you make a purchase, contact us, subscribe to communications or otherwise provide information to us.
- Automatically when you use our website, including through cookies and similar technologies.
- From Shopify and other service providers that help us operate our store.
- From fulfilment, delivery, payment, analytics and other service providers where necessary to operate our business.
How We Use Your Personal Information
We may use your personal information to:
- Process and fulfil your orders.
- Take and process payments.
- Manufacture and deliver products you purchase.
- Communicate with you about orders, deliveries, returns, refunds or customer-service enquiries.
- Maintain and improve our website and Services.
- Detect and prevent fraud, misuse and security threats.
- Comply with legal, accounting and regulatory obligations.
- Send marketing communications where you have consented or where otherwise permitted by applicable law.
- Understand how customers use our website and improve the customer experience.
Lawful Bases for Processing
Where UK data protection law applies, we process personal information using an appropriate lawful basis.
These may include:
Contract: where processing is necessary to process your purchase, take payment, fulfil your order and provide customer service.
Legal obligation: where processing is necessary for us to comply with applicable legal, tax, accounting or regulatory requirements.
Legitimate interests: where necessary for legitimate business purposes, such as preventing fraud, maintaining security, operating and improving our Services and protecting our business, provided those interests are not overridden by your rights and freedoms.
Consent: where we rely on your permission, for example for certain marketing communications or cookies where consent is required. You may withdraw your consent where applicable.
How We Share Personal Information
We may share personal information with third parties where necessary to operate our business and provide our Services.
These may include:
Shopify: our ecommerce platform provider, which hosts and operates infrastructure used by our online store.
Gelato: our print-on-demand fulfilment provider. Necessary order information, including your name, delivery address and order details, may be shared with Gelato and its production and delivery partners so that your products can be manufactured and delivered.
Payment providers: to securely process payments and transactions.
Delivery and logistics providers: where necessary to deliver orders.
Technology, analytics and service providers: where necessary to operate, secure and improve our Services.
We may also disclose personal information where required by law, regulation, legal process or a valid request from a competent authority, or where necessary to protect our legal rights.
We do not sell your personal information in the ordinary meaning of the word.
Shopify
Our store is powered by Shopify. Shopify collects and processes personal information relating to your use of our store in order to provide its services to us and to you.
Information provided through our store may therefore be processed by Shopify and its service providers.
You can find further information about Shopify’s handling of consumer personal information in Shopify’s Consumer Privacy Policy.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate essential functionality, remember preferences, understand how visitors use the website and, where applicable, provide advertising or marketing functionality.
Where required by law, non-essential cookies will be used only with the appropriate consent.
You can manage available cookie preferences through the controls provided on our website.
Marketing Communications
Where applicable, we may send you marketing communications about Relentless Standard products, releases or other relevant information.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained within the email.
Even if you unsubscribe from marketing communications, we may still send transactional communications relating to purchases, orders, deliveries, refunds or other customer-service matters.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining appropriate business and transaction records and satisfying legal, tax, accounting and regulatory requirements.
Different categories of information may therefore be retained for different periods.
Security
We take reasonable measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no method of electronic transmission or storage is completely secure and we cannot guarantee absolute security.
International Data Transfers
Some of our service providers, including Shopify, Gelato and their respective service providers and partners, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law, such as adequacy regulations or approved contractual safeguards.
Your Rights
If UK data protection law applies to you, you may have rights concerning your personal information, including the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to certain processing.
- Request data portability where applicable.
- Withdraw consent where processing is based on consent.
These rights are subject to applicable legal requirements and exemptions.
To exercise your rights, contact us at support@relentlessstandard.co.
We may need to verify your identity before completing certain requests.
Children’s Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children where doing so would be prohibited by applicable law.
If you believe a child has provided us with personal information improperly, please contact us.
Third-Party Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites. You should review their privacy policies before providing personal information to them.
Complaints
If you have concerns about how we handle your personal information, please contact us first at:
If you are located in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner's Office
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Services, legal requirements or privacy practices.
When we make changes, we will update the “Last updated” date at the top of this policy.
Contact Us
For questions about this Privacy Policy, our privacy practices, or to exercise your data-protection rights, contact:
Relentless Standard
Email: support@relentlessstandard.co
For the purposes of applicable UK data protection law, Relentless Standard is the controller of personal information processed in connection with this store.